Crack Consumes

Bronze in Media @Cannes Lions 2013. Started as a web content. Later I did a TV Spot version.

My roles:
Build Storytelling in Post
Montage
VFX
Motion Graphics Design
Post Production Direction

Portraits printed on dough. Flour beetle larvae.
Check out this ad getting eaten by meal worms.
All done for a printed campaign to avoid "the first try" of Crack Cocaine in São Paulo - Brazil. A Partnership DrugFree Brazilian campaign.

Ad Agency: Talent
Production: Malabar Filmes
Edited By: Bira Lavor
Audio: Motora

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